Greece tourism outlook stays positive as air‑link risk flagged

A National Bank of Greece study finds that the country's tourism sector remains resilient, with hotels projecting 3 % sales growth in 2026 after a 4.5 % rise in 2025. Despite recent Middle‑East geopolitical tensions, demand held steady, though higher fuel prices and inflation increased costs for 80 % of hotels.

The report highlights Greece's heavy reliance on air connectivity as a vulnerability, modeling a moderate oil‑price scenario that could cut demand by 2 percentage points and a severe scenario with a potential 5.5 point decline. It calls for a structured crisis‑management framework to protect air links.

Meanwhile, French travel agency Selectour promotes Greek holiday packages, offering all‑inclusive stays from €220 per person—including flights, transfers, accommodation and meals—and organized tours with francophone guides. The agency leverages its network of 560 French outlets to market Greece's cultural and beach attractions to French travelers.