Greek short‑term rentals see 7% rise in summer 2026 occupancy

The 2026 Greek short‑term rental market recorded a 7.1% jump in average occupancy to 41% versus 38.2% in the previous summer, according to a study by Beyond for STAMA Greece. Bookings are now made about 19.8 days in advance, a 6.1% increase, while the average daily rate fell 4.5% to €104 from €109 and the average stay held at 3.6 nights.

Premium destinations led the growth: Athens occupancy rose 11.6% despite a 7.1% price cut, while Mykonos and Santorini each gained 21% occupancy with price increases of 7% and 15% respectively. Crete saw a 4% rise in occupancy and a 9% price boost. Conversely, Corfu and Rhodes experienced sharp occupancy drops of 18% and 22%, though Rhodes’ rates surged 23%.

Demand remained strong through July and up to August 19, then fell sharply after August 28, with premium‑market prices sliding to €190‑215. Search data show a modest 2% rise in interest around early September that did not translate into bookings, leaving occupancy at about 22%.

STAMA cited that “the Greek short‑term rental market is maturing, adapting to international trends,” and urged managers to adopt dynamic pricing tools to optimise revenues during the seasonal transition.