Greek brand VIKOS backs voluntary blood donation campaign

The natural mineral water brand VIKOS has continued its corporate social responsibility initiative by supporting Greece's voluntary blood donation efforts. Marking World Volunteer Blood Donor Day on 14 June, the company highlighted the importance of donating blood, noting that supplies remain critically needed for the health system.

Since 2010, VIKOS has organized 47 corporate blood‑drive events, collecting more than 1,300 bottles of blood. The campaign emphasizes that blood cannot be bought or artificially produced and that each donation reflects community solidarity and empathy. VIKOS uses the slogan “As natural as drinking water, as natural as giving blood” to promote a culture of volunteerism and to reinforce its long‑term commitment to societal welfare.

Through ongoing awareness activities, the brand aims to strengthen the network of donors across Greece, encouraging individuals to contribute time and blood to save lives.