Greek hotel projects face funding gap as European investors stay bullish

More than half of mature hotel investment projects in Greece have failed to secure financing, according to Yannis Hatzis, president of the Panhellenic Federation of Hotellers. He linked the shortfall to a disputed reallocation of EU Recovery Fund resources and warned that stalled projects threaten local economies, employment and public revenue. Hatzis noted uneven performance across destinations, price‑sensitivity among travellers and rising indirect taxes as additional challenges.

At the same time, investor confidence in the broader European hotel market remains strong. A CBRE survey of over 70 hotel investment professionals found that more than 90% of investors plan to keep or raise their European hotel allocations through 2026, focusing on value‑creation strategies such as refurbishment and repositioning in major cities and holiday destinations despite economic uncertainty.