Greek supermarket market reaches 16 billion euros

The organized food retail market in Greece reached 16 billion euros in 2025, growing from 12 billion euros in 2020. This represents a compound annual growth rate (CAGR) of 6%, outpacing the global food retail market growth of 4%.

A study by EY-Parthenon indicates that much of this revenue increase is driven by inflationary price adjustments rather than an increase in consumption volume. Consequently, enhancing profitability remains a significant challenge for the sector as operating costs and the need for competitive pricing squeeze margins.

The market is undergoing a transformation characterized by increased concentration, with the six largest supermarket chains accounting for 71% of the organized market. To adapt, major retailers are investing in logistics, technology, and data utilization, while seeking new revenue streams through tourism-driven demand and expanded service offerings.