Greek supermarket turnover rises 6.4% in first nine months of 2026

Greek organized food retail turnover increased by 6.4% during the first nine months of 2026 compared to the same period in 2025, according to data from NielsenIQ. This growth is primarily driven by sales volumes.

Category-specific trends show that fresh products grew by 7.5%, while standardized food and beverages rose by 5.8%. In contrast, non-food FMCG categories saw more moderate growth, with household products increasing by 4.6% and personal hygiene products by 5%. While food and beverage categories experienced increases in average selling prices, non-food categories showed deflationary trends.

All store formats reported positive growth. Hypermarkets saw an 8.5% increase, but Superettes (stores between 100-400 sq. m.) recorded the highest growth rate at 8.8%. Analysts suggest consumers may be shifting from traditional small shops and kiosks to Superettes due to competitive pricing and flexible hours.

Geographically, the highest growth rates were observed in the Ionian and Aegean Islands (+9.2%) and Crete (+7.5%), likely influenced by increased tourism. Additionally, promotional activity for branded FMCG products reached a historical low of 39.5%, a decrease of 5 percentage points compared to the end of 2025.