Greenhouse Talent joins AEG Presents European network

Greenhouse Talent, the leading concert promoter in the Benelux region, has entered into a strategic partnership with AEG Presents, joining its expansive European network. The move integrates the Ghent and Breda-based company alongside AEG’s existing promoters in the United Kingdom, France, Norway, and Germany.

Despite the partnership, Greenhouse Talent will maintain its current management team, including Pascal Van De Velde, Mathilde Van Geertruyden, and Wouter de Wilde. The company will also keep its regional headquarters and its independent entrepreneurial spirit. The collaboration is the culmination of approximately 20 years of working together on international tours.

Founded in 2005, Greenhouse Talent employs 60 professionals and organizes nearly 1,500 events annually, including major festivals such as Gent Jazz and Spoorpark LIVE. The partnership is expected to facilitate easier access to large-scale international tours for the Benelux market in the medium term.