Greycoat Research wins international award at SUPERZOO 2026

Greycoat Research, a company specializing in feline kidney health, has won first place in the International category at the SUPERZOO 2026 New Product Showcase held in Las Vegas. The award recognizes the company’s ‘Greycoat Cat Kidney Care’ product line.

The company aims to move beyond selling individual supplements to establishing a comprehensive daily kidney health management system. Its portfolio includes specialized products such as AIM, Intensive, Probiotics, Calm, Omega 3, Stable, Rebalance, and Appetite. Greycoat Research currently sells products in 33 countries, with cumulative sales exceeding 100,000 units.

Following the exhibition, the company secured 42 business contacts across distribution, veterinary, retail, e-commerce, and logistics sectors. Representatives from major U.S. online retailers, including Amazon and Chewy, have expressed interest in the brand. To support U.S. market entry, the company is planning to establish infrastructure for inventory management, 3PL logistics, and online sales structures. Additionally, Greycoat Research is exploring collaborations with the San Gabriel Valley Animal Advocates (SGVAA) to engage with local pet owner communities. Future strategies include integrating genomic data and artificial intelligence to develop personalized pet healthcare solutions.