Grêmio announces Pitaco as new master sponsor

Grêmio Foot-Ball Porto Alegrense has announced Pitaco, a Brazilian sports betting and fantasy sports company, as its new master sponsor. The three-year agreement is valued at approximately R$ 140 million, with annual payments estimated at R$ 40 million to R$ 46 million.

This deal fills the primary jersey space that has been vacant since December 2025, following the termination of a contract with Alfa Bet due to payment delays. The new partnership includes an exclusivity clause, requiring Pitaco to pay a fine if they choose to sponsor Grêmio's rival, Internacional.

Pitaco is part of the Draftea group, which features high-profile investors including Cristiano Ronaldo, Kevin Durant, and Travis Kelce. Despite previous management hesitation regarding the volatility of the betting market and new Brazilian regulations, the club's leadership, including CEO Alex Leitão and President Odorico Roman, finalized the deal to boost commercial revenue. The agreement places Grêmio's jersey among the five most valuable in Brazilian football.