GROHE Highlights Bathroom as Modern Luxury Trend in Indonesia

GROEL's 2026 Bathroom Trends Report identifies the bathroom as the "emotional centre of the home" and a key wellness space, supported by its Aqua Intelligence technology that aims to deliver precise, comfortable and relaxing shower experiences. The report cites findings from the National Kitchen & Bath Association (NKBA), which indicate that 77 % of industry professionals—architects, interior designers, developers and manufacturers—see a shift toward integrating wellness, technology and sustainability in bathroom design. Market research shows Indonesian consumers typically spend only about five minutes per shower, making the quality of the experience increasingly important. Arfindi Batubara, Marketing Director of LIXIL Water Technology Indonesia, says buyers now prioritize experiential value over mere functionality, reflecting the broader move toward modern luxury in home spaces.