Gruffalo Granny sees high sales following debut in UK

The new children's book ‘Gruffalo Granny’, written by Julia Donaldson and illustrated by Axel Scheffler, has seen significant sales success following its release. Retailers including Waterstones and The Works report high demand, with Waterstones noting that the title’s first-day sales exceeded the entire first week of the authors' previous book, ‘Jonty Gentoo’.

This release marks the first new story in the Gruffalo series in over 20 years, following the 2004 publication of ‘The Gruffalo’s Child’. To celebrate the launch, Waterstones has opened a dedicated pop-up space at its Piccadilly flagship store in London. The installation features Gruffalo-themed activities, workshops, and themed food items at the Embertons Café. The London location also hosted a sold-out book signing event with Donaldson and Scheffler on September 11.