Grupo Bandeirantes appoints Rogério Domingues as Commercial Director

Grupo Bandeirantes de Comunicação has appointed Rogério Domingues as its new Commercial General Director. Domingues succeeds Giselle Estefano, who is leaving the group to pursue a personal project abroad.

With approximately ten years of experience within the group, Domingues has previously managed commercial operations across various sectors, including open television, radio, pay TV, out-of-home (OOH) media, and digital platforms. His primary objective will be to deepen the integration between these business areas to create a more cohesive multiplatform commercial offering for advertisers.