Grupo Barceló seeks total sale of Ávoris travel division

Grupo Barceló is considering the total sale of its travel division, Ávoris, rather than a partial divestment. CEO Simón Pedro Barceló described the complete sale of the division as the ‘perfect operation’ for the company.

While a partial divestment has been discussed previously, the group is currently prioritizing a full exit to simplify its corporate structure. Barceló emphasized that there is no urgency to complete the transaction, noting that the company is focused on investing and growing while waiting for the right offer. He stated that Ávoris is currently improving its financial results, which serves to bolster its valuation for potential buyers.

Although no buyer has yet finalized an offer, Alpitour has been identified as a potential candidate for the acquisition. The division includes the airline Iberojet. The group's strategy is to sell the division at a value that reflects its future generation potential.