Grupo Bimbo reports nutritional improvements in product portfolio

Grupo Bimbo has announced that 98% of its daily consumption portfolio—including breads, pastries, English muffins, and savory bagels—meets ‘Positive Nutrition’ criteria, offering optimal nutritional quality within its category. Currently, 48% of the company's total net sales come from products meeting this standard.

The company's ongoing nutritional improvement strategy focuses on increasing fiber, protein, whole grains, and vitamins while reducing sodium, added sugars, and saturated and trans fats. This initiative is part of a two-decade effort to reformulate recipes and innovate products to meet evolving consumer needs.