Grupo Chedraui expands premium Selecto retail formats in Mexico

Grupo Chedraui is expanding its premium retail presence in Mexico through its Selecto format. As of the second quarter of 2026, the Selecto concept includes 60 stores nationwide, comprising 36 Chedraui stores, 13 Super Chedraui, and 11 Supercitos. This premium segment, which focuses on gourmet, organic, and imported products, accounts for approximately 8% of the company's 728 total establishments in Mexico.

The company is also growing its proximity-based premium offerings. Following the opening of a new location in Zapopan, Jalisco, the Supercito Selecto format has reached 12 units. This specific concept aims to combine the convenience of smaller neighborhood stores with high-value goods such as kosher and organic items. This expansion is part of a broader strategy to diversify formats and cater to high-socioeconomic segments seeking both quality and convenience.