Grupo Lorenzo opens Argentina's first Ford Signature 2.0 dealership

Grupo Lorenzo has inaugurated Argentina's first integral Ford Signature 2.0 dealership in Godoy Cruz, Mendoza. Located on a 5,000 m² plot, the facility features 3,000 m² of covered space designed with sustainable architecture and behavioral science principles.

The complex serves as a comprehensive sales and after-sales hub, covering traditional sales, Ford Pro, and post-sales services. The facility incorporates green technologies, including photovoltaic solar panels for clean energy, a greywater treatment and reuse system for local xerophilic flora irrigation, and an independent circuit for industrial oil recycling.

According to Gerardo Lorenzo, director of Grupo Lorenzo, the Signature 2.0 model aims to redefine customer interaction by merging digital fluidity with high-quality in-person service to foster long-term relationships.