Grupo Maquinarias rolls out 70‑year campaign as FUSO Peru opens national truck contest

Grupo Maquinarias launched the "Ser peruanos nos mueve" campaign ahead of the 2026 Peruvian Patriotic Holidays, marking the company's seventh decade of operation. The campaign highlights how vehicles and machinery support personal milestones and business growth, featuring testimonies such as Bianca Cochella, the corporate marketing manager. It also notes a strong rebound in the Peruvian auto market, with 287,113 light vehicles sold in the first half of 2026, a 43.5% increase over the previous year.

Separately, FUSO Peru announced the "Mi Carrocería y Yo, Somos Uno" national truck‑body contest. The competition runs in four regional stages from July to October, culminating in a national final in November. Participants submit photos and stories of their trucks, with a total prize pool exceeding S/30,000. The contest aims to celebrate the cultural and emotional value of truck bodies among Peruvian transporters.