Grupo Oroza presents digital automotive tools at Auto Tienda 2026

Grupo Oroza presented its digital ecosystem, featuring the ComunidAuto platform and the LUCY management system, at the Auto Tienda 2026 event.

Alvaro Oroza, CEO of Grupo Oroza, highlighted the importance of professionalizing the multi-brand dealership sector, which represents approximately 80% of the automotive market. He noted that there are over 16,000 multi-brand agencies that require strategic management tools beyond standard CRM systems.

ComunidAuto serves as a free marketplace designed to synchronize stock in real-time for approximately 17,000 entities, including official dealerships and multi-brand agencies. Meanwhile, the LUCY system provides real-time visibility into accounting, cash flow, and profitability for dealership management.