Grupo Pereira rolls out major retail promotions across Brazil

Supermercados Comper and Fort Atacadista, both owned by Grupo Pereira, launched two overlapping promotional campaigns in late July and early August 2026. The Semana C campaign at Comper stores in the Distrito Federal offered discounts on staple items such as rice, oil, coffee, meat and household goods on August 1‑2. Customers highlighted the value of lower‑priced basics for family budgeting.

Simultaneously, the Black de Inverno wine promotion ran from July 30 to August 2 in 78 Fort Atacadista locations and all 39 Comper stores. Shoppers buying two identical bottles of imported wine received a 99 % discount on the second bottle, effectively making it free. The offer covered brands like Chile’s MaCool and Paso Grande and Portugal’s Mosaico, and was supported by the Vuon Card credit program that allowed up to ten interest‑free installments. Gustavo Custódio, Grupo Pereira’s marketing director, described the campaign as an unprecedented opportunity for wine lovers.