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[BUSINESS] · Brazil · 2 sources

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Grupo Star launches Honda 300cc motorcycle line in Acre

Grupo Star has launched Honda’s new 2027 line of 300cc motorcycles in the Brazilian state of Acre. The simultaneous launch took place in Rio Branco and Cruzeiro do Sul at dealerships including Star Motors, Acre Motors, and Juruá Motor Center.

The new lineup features three distinct models: the CB300 Twister, the Tornado 300, and the Sahara 300. Each model is designed for different riding profiles. The CB300 Twister includes features such as inverted front suspension and anti-theft key systems. The Tornado 300 is geared toward off-road use and includes an ABS system that can be deactivated for adventure riding. The Sahara 300 is positioned for both urban and off-road versatility.

Osvaldo Dias, CEO of Grupo Star, noted that these models represent an evolution for riders moving into higher displacement categories. The group reported strong performance in the region, with Acre dealerships recently ranking among the top 20 in Brazil for sales. The company expects a record month in October, with a sales projection exceeding 1,500 motorcycles.

Entities

Acre · Cruzeiro do Sul · Grupo Star · Honda · Rio Branco