Grupo TLJ launches Cockpit AI to automate CRM workflows

Grupo TLJ has launched Cockpit AI, an application designed to integrate a team of seven artificial intelligence agents, referred to as ‘pilots’, directly into corporate CRM systems. The tool is compatible with platforms including Bitrix24, Zoho, and Salesforce.

These AI agents are tasked with automating specific commercial routines to free up sales teams from operational burdens. Key functions include managing the sales funnel, cleaning database registrations to remove duplicates, organizing daily priorities for salespeople, and conducting customer satisfaction surveys (NPS). The system includes an agent named Atlas to act as a management captain, while others like Pulso analyze the sales funnel and Zelo monitors data quality.

The launch coincides with an increase in AI adoption within the Brazilian productive sector. According to the TIC Empresas 2025 research by Cetic.br, the proportion of companies in Brazil using AI technologies rose from 13% in 2024 to 17% in 2025, with notable growth among small businesses.