Gruppo FS and Fondazione IncontraDonna launch FrecciaRosa prevention campaign

Gruppo FS and Fondazione IncontraDonna have launched the sixteenth consecutive edition of FrecciaRosa, a project dedicated to health awareness and prevention. Supported by the Associazione Italiana di Oncologia Medica (AIOM), the initiative brings awareness campaigns aboard Trenitalia's Frecce, Intercity, and Regional trains.

For the first time, prevention activities will extend to land-based locations, including the RFI station in Cosenza and the FS Logistix hub in Sampierdarena, Genoa, in addition to the existing site in San Lorenzo, Rome. As part of the campaign, RFI will illuminate 40 stations in pink on the evenings of September 30 and October 1 to draw attention to the importance of medical screening and early disease detection.