GS1 Italy launches tools for EU green claim compliance

GS1 Italy has launched a suite of digital tools and guides to assist companies in complying with new European environmental communication regulations. These resources are designed to help businesses align with the Empowering Consumers Directive (2024/825/EU), which is set to take effect on September 27, 2026.

The initiative aims to prevent greenwashing by promoting a rigorous, transparent, and science-based approach to sustainability. Key resources include a practical guide for constructing correct green claims in the consumer goods sector and documentation regarding the role of Life Cycle Assessment (LCA) studies in ensuring compliant environmental communication.