GSE Worldwide launches advisory practice and AI partnership

GSE Worldwide, a sports and entertainment marketing agency, has announced two major strategic expansions. The company is launching GSE Advisory, a new practice designed to provide senior-level strategic guidance to brands, investors, and sports organizations. To lead this division, GSE has appointed industry veteran Michael Brown as executive vice president. Brown brings over 30 years of experience from previous leadership roles at organizations including IMG, Octagon, and The Coca-Cola Company.

In addition to the new advisory practice, GSE Worldwide has entered into a strategic partnership with Extraordinary AI (EAI). This initiative aims to integrate artificial intelligence across the agency’s operations to enhance creativity and efficiency. The partnership will involve structured engagement, including AI education and workshops, to develop customized AI-powered workflows tailored to the agency’s specific business needs and client requirements.