Guacamole rankings reveal top supermarket brands as its global popularity surges
Altroconsumo tested ready‑made guacamole sold in Italian supermarkets and gave the highest score to Esselunga’s Guacamole (74 points) and the second‑best to Parma IS Avocado Guacamole (69 points). Other brands received lower marks, with Carrefour Sensation at 53 points, Old El Paso at 43 points and several products scoring below 40.
The dip traces its roots to an Aztec sauce from the 13th‑century, later spread to Europe and the United States. U.S. avocado consumption has quadrupled from 2000 to 2014, driven by large‑scale marketing such as a $4 million Super Bowl ad. Imports from Mexico’s Michoacán state now dominate the supply chain, and companies like Calavo have been pivotal in promoting avocado as a mainstream food.
These developments have turned guacamole into a global commodity, influencing both supermarket product lines in Italy and broader agricultural trade.
Entities: Altroconsumo · Esselunga · Michoacán · Parma IS · United States
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [○ 1 SOURCE] Carrefour Sensation guacamole scored 53 points in the Altroconsumo test. (Altroconsumo consumer test)
- [● 2 SOURCES] Guacamole originated as an Aztec sauce in the 13th century. (historical overview)
- [● 2 SOURCES] A $4 million Super Bowl ad promoted guacamole, spending 30 seconds on air. (marketing report)
- [● 2 SOURCES] U.S. avocado consumption quadrupled between 2000 and 2014. (industry analysis)
- [○ 1 SOURCE] Calavo played a key role in expanding the U.S. avocado market. (industry overview)
- [○ 1 SOURCE] Altroconsumo gave Esselunga Guacamole a score of 74 points, the highest among tested products. (Altroconsumo consumer test)
- [○ 1 SOURCE] Altroconsumo gave Parma IS Avocado Guacamole a score of 69 points, the second‑best result. (Altroconsumo consumer test)
- [○ 1 SOURCE] Mexico’s Michoacán state supplies most avocado imports to the United States. (trade analysis)