Guarulhos business immersion focuses on practical AI application

An upcoming business immersion program in Guarulhos, titled ‘Negócios com IA’, aims to teach entrepreneurs and managers how to practically apply Artificial Intelligence to their business operations. Created by engineer Ricardo França, the program is scheduled for September at the Hotel Ibis Guarulhos.

The initiative consists of three sessions—two in-person and one online—designed to guide participants from diagnosing company needs to implementing and evaluating AI solutions. The goal is to move beyond simple text or image generation, focusing instead on using technology to optimize productivity, sales, customer service, management, and internal processes.