Gucci launches new GucciCore and Jetset GG Marmont campaigns

Gucci has introduced the GucciCore campaign, set against the backdrop of New York City. Photographed by Peter Funch, the campaign focuses on individuality and diversity, utilizing urban landscapes to showcase a collection of essential pieces. The line includes items such as sailor coats, trench coats, office suits, classic shirts, and pencil skirts, aiming to reinterpret everyday elegance through the brand's aesthetic.

In a separate initiative, the brand launched the ‘Beauty and the Bag’ campaign featuring model Vittoria Ceretti. Photographed by Mert and Marcus, the campaign highlights the Jetset GG Marmont bag. The accessory is characterized by horizontal quilting, a gold chain, and the iconic Double G hardware, which references the initials of Guccio Gucci. The campaign emphasizes the bag as a central styling element rather than a mere accessory.