Gucci names Điền Hi Vi as new Brand Ambassador

Italian luxury brand Gucci has officially announced actress Điền Hi Vi as its new Brand Ambassador. The announcement was made on September 21, shortly before the Gucci SS27 show at Milan Fashion Week.

Điền Hi Vi, who has been a Brand Friend since December 2023, joins a group of prominent Chinese artists representing the brand, including Trương Lăng Hách, Tiêu Chiến, Nghê Ni, and Tống Uy Long. Her promotion follows significant commercial success, notably after her use of a Gucci shoulder bag led to widespread sell-outs and long waiting lists in the Chinese market.

This appointment also brings her under the same brand umbrella as Trương Lăng Hách, who joined the fashion house in mid-2024. The two actors previously collaborated in the production ‘Trục Ngọc’ and have been noted for their professional chemistry.