Gucci names Mariah Carey face of holiday campaign

Gucci has launched its new holiday gift campaign featuring pop icon Mariah Carey. Directed by Harmony Korine, the campaign film is set in a decorated hotel and features Carey wearing pieces from the brand’s new Butterfly special collection.

The collection includes various accessories and footwear, such as GG Monogram boots, Horsebit loafers, and several bag styles including the Starlet and GG Marmont. The campaign aims to leverage the cultural association between Carey and the holiday season to create a sense of nostalgia and glamour.