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Gucci posts modest recovery as Kering trims inventory and refocuses pricing
Kering reported first‑half 2026 revenue of €7.22 billion, a 1 % rise on a comparable basis, with second‑quarter revenue of €3.652 billion, up 2 % year‑on‑year. Gucci’s Q2 revenue reached €1.41 billion, narrowing its decline from an 8 % drop in Q1 to a 2 % fall and showing a 7‑percentage‑point improvement quarter‑on‑quarter. For the first half, Gucci generated €2.757 billion, still 9 % below the previous year but indicating a steady rebound. The brand’s performance was strongest in the United States, where sales grew 9 %, while the Asia‑Pacific region (excluding Japan) saw a 5 % decline. CEO Luca de Meo said the group is pricing new collections competitively, protecting full‑price sales and reducing off‑price activity. Kering aims to cut inventory by €1 billion by year‑end and to close about 250 stores over the next four years, with at least 100 closures from 2026 onward. Gucci is executing the “ReconKering” turnaround, launching new lines such as “La Famiglia”, “Pre‑Fall Generation” and “Primavera” under creative director Demna, and focusing on digital sales, which now account for the majority of its revenue.
Entities
Demna Gvasalia · Francesca Bellettini · Gucci · Kering · Luca de Meo
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Kering plans to close about 250 stores over the next four years, with at least 100 closures from 2026 onward. 36kr.com
- [○ 1 SOURCE] Gucci generated €2.757 billion in revenue in the first half of 2026, down 9 % year‑on‑year. caretas.pe
- [○ 1 SOURCE] Kering aims to cut inventory by €1 billion by the end of 2026. www.ripartelitalia.it
- [○ 1 SOURCE] Gucci launched new collections titled “La Famiglia”, “Pre‑Fall Generation” and “Primavera” under creative director Demna. caretas.pe
- [○ 1 SOURCE] Kering reported first‑half 2026 revenue of €7.22 billion, a 1 % rise on a comparable basis. 36kr.com
- [○ 1 SOURCE] Gucci's Q2 2026 revenue was €1.41 billion, with the decline narrowing to 2 % year‑on‑year and a 7‑percentage‑point quarter‑on‑quarter improvement. 36kr.com
- [○ 1 SOURCE] Gucci's sales in the United States grew 9 % in the first half of 2026. caretas.pe
- [○ 1 SOURCE] Kering's second‑quarter 2026 revenue was €3.652 billion, up 2 % year‑on‑year. 36kr.com