GUESS Watches names Tamannaah Bhatia Global Brand Ambassador

GUESS Watches, part of the Timex Group, has announced a two-year partnership with actress Tamannaah Bhatia, who will serve as the brand’s Global Brand Ambassador. The move is part of a broader growth strategy in India aimed at increasing cultural relevance among younger consumers.

Deepak Chhabra, Managing Director at Timex Group India Limited, stated that Bhatia was selected because her persona of confidence and glamour aligns with the brand philosophy. The timing of the announcement coincides with the upcoming festive season, a period that typically sees a surge in demand for watches as popular gift items.