Gumi and Gimcheon cities launch major food festival promotions

Gumi City is expanding the 2026 Gumi Food Festival into a large-scale urban cultural event scheduled for October 17–18 at Songjeong Matgil. With a budget of 702 million won, the city expects approximately 250,000 visitors. The festival will feature nine themed zones, including local specialty markets, food tech experience areas, and an Asian gastronomy zone.

To attract younger demographics, the festival will host a national costume contest and various musical performances featuring artists such as Kim Shin-young and KCM. The event aims to transform local cuisine into a comprehensive tourism product through food, culture, and interactive experiences.

Meanwhile, Gimcheon City is promoting the 2026 Gimcheon Gimbap Festival through pop-up promotional centers at KTX Gimcheon(Gumi) Station and Lotte Department Store in Jamsil, Seoul. These pop-ups aim to engage the metropolitan MZ generation and families by offering tastings and photo zones to drive tourism to the actual festival site.