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[CULTURE] · United States · 4 sources

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Part of situation: Gunna launches SB THE LABEL (2 clusters)

Gunna launches SB THE LABEL with Atlantic Music Group

Gunna SB THE LABEL Atlantic Music Group Coco Gauff hip-hop label launch

Rapper Gunna has launched his own record company, SB THE LABEL, in partnership with Atlantic Music Group. Serving as CEO, Gunna aims to support emerging talent, starting with an initial roster of three Atlanta-based artists: Casper Bluff, Nechie, and Dracc.

To mark the launch, Gunna released a new single titled ‘pop it’. The accompanying music video, directed by Spike Jordan, features professional tennis star Coco Gauff. The visual transitions from a tennis court to a helicopter flight over California, blending athletic and luxury imagery.

Atlantic Music Group executives Elliot Grainge, Rayna Bass, and Selim Bouab expressed support for the partnership. The venture follows Gunna’s recent musical projects and marks a transition into an executive role as he builds a platform for artists within the Atlanta rap scene.

Entities

Atlantic Music Group · Coco Gauff · Gunna · SB THE LABEL · Spike Jordan

Sources

Gunna Launches His Own Label After Parting Ways With YSL Records [107jamz.com]
Gunna Builds His Own Hip-Hop Empire With SB THE LABEL And Drops “pop it” Featuring Coco Gauff [www.thatericalper.com]
Gunna Leaves YSL & Starts His Own Label [allhiphop.com]
Gunna Releases Visuals For “Pop It” Single [hip-hopvibe.com]