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[BUSINESS] · Japan · 2 sources

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Gust collaborates with Mrs. GREEN APPLE's Ryoka Fujisawa

The restaurant chain Gust, operated by Skylark Restaurants, has launched a large-scale collaboration campaign titled ‘Chef RyoChan’ featuring Ryoka Fujisawa, a member of the band Mrs. GREEN APPLE. The campaign includes six original menu items developed by Fujisawa, designed to reflect the tastes of her bandmates and her appreciation for their fans, known as ‘JAM’S’.

Due to high demand, the first round of limited-edition collaboration goods—which included items such as mugs, cutlery sets, and small plates—has already ended distribution at certain locations. Gust has announced that a second round of original goods is scheduled for release on November 12.

In addition to the specialized menu, the collaboration features music selected by Fujisawa to be played in-store. The campaign is described by the company as one of its largest collaborations to date in terms of menu preparation volume.

Entities

Gust · Ryoka Fujisawa · Skylark Restaurants