Gustavo Cerati avatar concert series sells 500,000 tickets

The “Ecos” avatar-based concert series, featuring a digital resurrection of the late Argentine rock icon Gustavo Cerati, has reached a significant commercial milestone. The series sold 500,000 tickets across 31 performances, including shows at the Movistar Arena.

This success highlights a growing trend in the live entertainment industry where legacy intellectual property is monetized through high-fidelity digital projections. By using avatar technology, producers can bypass the physical limitations of touring, such as travel logistics and the physical presence of the artist. This model relies on sophisticated engineering of digital likenesses and the licensing of image rights, effectively turning an artist's catalog into a scalable, active revenue stream for their estate.