Guzman y Gomez relaunches GOMEX Rewards loyalty programme

Guzman y Gomez (GYG) has announced the relaunch of its GOMEX Rewards loyalty programme, featuring a redesigned mobile app and expanded reward options. The updated app includes a new home screen, a scannable GYG card, coffee stamps, and a favorites feature for faster reordering.

Under the new system, customers earn one point for every $1 spent in-restaurant or through the app. Every 150 points convert into $10 in GYG Dollars. Additionally, members receive a free coffee or hot drink every sixth order. To encourage adoption, new members who download the app and sign up receive a free burrito valued at $14.50. The rewards programme is now also compatible with Apple Wallet and Google Wallet.