GWM signs sponsorship deal with Venezia FC

Chinese automotive group GWM has signed a commercial partnership with Venezia FC to serve as the club’s Automotive and Back Sponsor for the 2026/2027 season. The agreement coincides with GWM’s official entry into the Italian market.

Under the terms of the deal, the GWM logo will appear on the back of the Venezia FC official first-team jersey for all competitions, providing visibility during both home and away matches. The partnership follows Venezia FC’s promotion to Serie A for the 2026 season.

Nicola Boscaro, Chief Revenue Officer of Venezia FC, noted that the deal highlights the club’s international appeal. Charles Zhao, GWM’s Regional General Manager for South East Europe, stated that the collaboration marks an important milestone as the company expands its presence in Italy. Following the launch of the GWM ORA 5, the company plans to introduce additional models to the Italian market, including the GWM H7, Tank 300, and the GWM P300 pickup.