Gyeongbokgung showcases Korean cuisine at Frieze Seoul 2026

Premium Korean dining brand Gyeongbokgung participated in the Frieze Seoul 2026 art fair for the second consecutive year, operating the Food and Beverage (F&B) lounge at COEX from the 2nd to the 5th.

To cater to the global audience of the international art fair, which featured over 130 galleries from 30 countries, the brand offered a variety of modernized Korean dishes. Popular items included bulgogi kimbap and bulgogi bibimbap, which recorded the highest sales rates. Other menu items included shrimp tempura rolls and vegan vegetable tofu wraps.

In addition to serving visitors, Gyeongbokgung managed the meals for Frieze organizers and international staff. Entas, the operator of the brand, stated that they aim to continue expanding their presence at global cultural and artistic venues to promote the excellence of Korean cuisine.