Gyu-Kaku announces half-price beef tongue campaign

Gyu-Kaku, operated by Reins International, is launching a 10-day promotional campaign to celebrate ‘Beef Tongue Day’ on September 10. From September 7 to September 18, 2026, the restaurant chain will offer unlimited servings of beef tongue at half price on weekdays.

Specific menu items included in the half-price offer are ‘Gyu-Kaku Tan Salt’ and ‘Negi Gyu-Kaku Tan Salt’. Other items, such as ‘Premium Tan Salt’ and the all-you-can-eat ‘Beef Tongue Course’, will also be available at special discounted rates. Additionally, various beverages including draft beer, highballs, and lemon sours will be offered at reduced prices.

The campaign is available at Gyu-Kaku locations nationwide, excluding Gyu-Kaku All-You-Can-Eat Specialty stores and Gyu-Kaku Yakiniku Shokudo. To redeem the discounts, customers must present a coupon from the official Gyu-Kaku app during seating or at checkout. A minimum spend of 2,500 yen (including tax) before discounts is required to qualify.