Hablla's AI‑Driven WhatsApp Tour Highlights Operational Gaps Across Brazil and Uruguay

Hablla, a Meta‑certified Business Solution Provider (BSP) tier Select, completed its "Conversational Growth Experience" tour in June 2026. The nine‑event series visited ten cities—including São Paulo, Rio de Janeiro, Belo Horizonte, Recife, Curitiba and Montevideo—drawing more than 2,000 marketing, sales and customer‑success leaders.

The tour underscored that WhatsApp is now the dominant commercial channel in Brazil, with about one billion weekly conversations between consumers and companies. Despite this penetration, most firms operate the channel without formal governance, metrics or scalable processes, leading to missed revenue opportunities. Hablla presented an integrated architecture that combines Click‑to‑WhatsApp ads, Meta’s Conversions API and autonomous AI agents to eliminate silos between marketing, sales and support.

Hablla processes over 30 million WhatsApp conversations each month and announced a new Vibe Code‑based AI flow‑automation technology during the tour. The company chose Uruguay for its international stop due to the country’s advanced broadband infrastructure, marking the first structured, cross‑border event tour by a Brazilian conversational‑AI firm in Latin America.