Häagen-Dazs to exit Brazilian market after 29 years

General Mills has confirmed that Häagen-Dazs ice cream will no longer be distributed in Brazil, ending the brand's 29-year presence in the country. The decision is part of a global portfolio reshaping strategy intended to focus resources on priority areas such as pet food, Mexican food, cereal bars, and super-premium ice cream.

This move follows an earlier announcement in March regarding the sale of General Mills' Brazilian operations to 3corações. That transaction includes the Yoki and Kitano brands, as well as production and distribution units in Pouso Alegre (MG) and Campo Novo do Parecis (MT). The sale of the Brazilian business contributed approximately US$ 350 million to the company's net sales in fiscal year 2025.

The conclusion of the negotiation with 3corações is expected to be finalized by the end of 2026, pending regulatory approvals. While Häagen-Dazs is exiting the Brazilian market, General Mills is also undergoing similar changes internationally, including the sale of its Häagen-Dazs stores in mainland China to a group of investors.