< Back to all clusters
[SPORTS] · Australia · 2 sources

started · updated

Hahn named Official Beer of the Australian Open

Tennis Australia has announced a multi-year partnership with beverage company LION, designating Hahn as the Official Beer of the Australian Open and the Australian Summer of Tennis tour.

The agreement includes the creation of Hahn House, a two-storey social destination on Grand Slam Oval during the 2027 tournament. The venue will feature a beer garden designed to provide fans with access to the tournament atmosphere.

As part of the broader LION partnership, Stone & Wood will have a presence in Garden Square, and Four Pillars will host a bar at Kia Arena. The collaboration also extends to nationwide consumer initiatives, including limited-edition packaging, tennis-inspired merchandise, and community programs such as pop-up pickleball courts.

Entities

Australian Open · Hahn · Lion · Melbourne Park · Tennis Australia