Haikyuu!! launches new Ichiban Kuji figurines and JR East Sendai collaboration in 2026

The popular sports anime Haikyuu!! will release its first three‑dimensional Ichiban Kuji lottery on August 15, 2026. The line‑up features figurines of Hinata Shōyō, Kageyama Tōyū and Yamaguchi Tadashi, along with acrylic boards, a perpetual calendar, plush mascots, stand‑up acrylic displays and other collectible items. Each lottery ticket costs ¥790 and will be sold at Lawson stores, the official Ichiban Kuji shop and online, with a double‑chance campaign running until the end of November.

In parallel, JR East’s “Welcome Sendai!!” campaign runs from August 19 to October 31, 2026. The promotion showcases Haikyuu!! characters in station‑staff‑uniform designs on signage and merchandise, and offers Shinkansen riders an AR audio experience featuring original voices of the characters via the Locatone app. Limited‑edition goods such as acrylic stands, clear files, badge sets and trading cards will be sold at a temporary shop at Sendai Station, while a special broadcast of character messages will play in the station during the event.