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[CULTURE] · Japan · 3 sources

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Haikyuu!! partners with Kanzaki for limited‑edition kamaboko launch in Japan

The popular volleyball anime *Haikyuu!!* has teamed up with the long‑standing Japanese kamaboko maker Kanzaki (鐘崎) for a limited‑edition product line. New artwork shows the series' protagonists Hinata Shoyo and Kageyama Tobio enjoying the regional snack, and the main offering is a special kamaboko pack – the premium “大漁旗” bamboo‑leaf fish cake and the “伊達揚げ” tempura‑style snack – each accompanied by a character‑themed key‑chain. The packs are available from August 1 to August 31 2026.

Sales will take place at Kanzaki’s flagship “Sasakamaboko Hall” in Sendai and at other venues such as Espar Sendai, Sendai Station Haré‑machi Court, Aeon Mall Iwate‑Uesugi, as well as online via ChugaiContents. A range of supplemental merchandise – acrylic figure stands, badge sets, B2‑size half‑tapestries and collectible clear cards – is also offered for the same limited period, coinciding with upcoming *Haikyuu!!* film releases and special anime broadcasts slated for 2027.