Hailey Bieber flaunts Rhode skincare line in thong bikini at Palm Springs pool

Hailey Bieber posted a series of poolside photographs taken in Palm Springs, wearing a brown thong bikini while promoting her skincare brand Rhode. The images, shared on Instagram, highlight her physique and were posted shortly after she refuted rumors that she had undergone a Brazilian butt lift, attributing her shape to regular workouts. Rhode, the beauty brand she founded in 2022, was recently acquired by e.l.f. Beauty in a transaction valued at about $1 billion. Despite the sale, Bieber remains involved as chief creative officer and head of innovation, using the shoot to launch new Rhode products.

The post generated media coverage emphasizing both the promotional aspect for the brand and Bieber’s continued focus on fitness and entrepreneurship.