Hailey Bieber fronts Calzedonia’s new beachwear campaign

Model Hailey Bieber, 29, was unveiled as the face of Calzedonia’s latest beachwear collection. In poolside photo shoots she modeled a white triangular bikini with gold edging and a Brazilian‑style thong, as well as a bright yellow bikini, embodying the brand’s modern, retro‑inspired summer aesthetic. Bieber posted a preview to Instagram with the caption “Summer 💛 @calzedonia”.

The partnership follows Bieber’s recent business moves, including the sale of her skincare line Rhode to e.l.f. Beauty for $1 billion, and underscores her role as a fashion and beauty influencer. She has also spoken about her pescatarian diet and fitness routine, tying personal branding to the campaign’s lifestyle messaging.