Hailey Bieber launches limited‑edition “Hailey Jean” denim line with Gap

Model Hailey Bieber has partnered with American retailer Gap to release a limited‑edition capsule collection called “The Hailey Jean.” The line includes six denim pieces in two silhouettes: the oversized “Extra Baggy” style and the low‑rise “Low‑Rise Loose,” each offered in three washes (light, medium and dark). All jeans are made from 100 % cotton denim, feature custom hardware marked with Bieber’s birth year 1996, an exclusive back patch and the model’s signature printed on the inner pocket lining. The collection is priced at $89 per pair and is available exclusively through Gap’s online store.

In an interview with Harper’s Bazaar, Bieber said the collaboration reflects her personal wardrobe, aiming for a simple, nostalgic 1990s aesthetic that she frequently wears. The capsule is positioned as a versatile, minimalist option that can be styled for casual or more polished occasions.