Hailey Bieber revives Y2K zig-zag headband trend

Hailey Bieber is driving a resurgence of the zig-zag headband, a fashion accessory popular in the 1990s and early 2000s. The influencer has been frequently seen wearing the item during various activities, including gym sessions, vacations in Sicily and Greece, and while walking in Los Angeles.

The trend has also been adopted by high-fashion brands, such as Miu Miu, which featured refined metal versions of the headband in its autumn/winter 2026 campaign. Other brands like Kitsch offer more casual plastic versions. The return of this Y2K-era accessory is being linked to a broader interest in minimalist 1990s aesthetics.