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[CULTURE] · United States · 3 sources

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Hailey Bieber sparks neon yellow fashion trend in West Hollywood

Model and beauty mogul Hailey Bieber has sparked renewed interest in fluorescent yellow fashion trends following a recent appearance in West Hollywood. While dining at Sushi Park, Bieber wore a bright yellow Dolce & Gabbana silk camisole featuring beige lace trim, paired with navy trousers, a black leather tote by The Row, and retro-style wired headphones.

Fashion analysts suggest the look aligns with a broader 2026 revival of 90s and Y2K aesthetics. The acid-yellow color has transitioned from runway shows by designers such as Mugler and Issey Miyake to a mainstream street style favorite. This shift follows earlier seasonal trends dominated by softer lemon and butter shades, with social media influencers increasingly driving demand for bold, high-visibility colors.

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Dolce & Gabbana · Hailey Bieber · The Row · West Hollywood