Hailey Bieber's Rhode beauty line preview sparks social media buzz

Hailey Bieber posted a series of black‑and‑white bikini photos on Instagram to promote the upcoming launch of Rhode, the beauty brand she founded after its $1 billion acquisition by a cosmetics giant. The images preview new products slated for a June 9 release, including a creamy bronzer, Pocket Bronze cheek‑sculpting stick, Pocket Brush blending tool, and Highlight Milk shimmer. Commenters praised the look, referencing the brand’s recent high‑value sale.

In the same campaign, Bieber paired a $38 Guizio body tank with the Rhode promotional shots, highlighting a collaboration between the beauty line and the New York‑based streetwear label. The tank, featuring a built‑in bra and adjustable straps, is available in several colors and sizes.

Both posts have generated significant online attention, with fans noting the summer‑ready aesthetic and the upcoming Rhode product range.